This role owns our paid media function across all active channels and markets. The primary focus is building and optimising a performance marketing engine that drives efficient customer acquisition and revenue growth. A secondary but important dimension is the ability to identify on-site conversion issues and contribute practical input on landing page quality, UX gaps, and channel-to-page alignment.

The role requires genuine paid media depth, and working knowledge of CRO and ecommerce on-site principles sufficient to operate without constant hand-holding from adjacent teams.

Paid Media (Primary, approximately 70%)

• Own end-to-end paid media execution across Meta, Google, TikTok, and any other existing or emerging channels, including but not limited to Shopee and TikTok Shop that is relevant across all markets
• Manage monthly budgets across channels with clear ROAS, CPA, and revenue targets; produce regular performance reports for the Marketing Manager
• Build and iterate campaign structures: audience segmentation, creative testing frameworks, bidding strategies, and funnel-stage targeting
• Lead creative briefing for paid assets in close collaboration with the creative team; translate performance data into actionable briefs
• Manage campaign activity around key commercial moments including IP collection launches, seasonal peaks, and marketplace promotions
• Stay current on platform algorithm changes, new ad formats, and emerging performance tactics across relevant channels
• Maintain tracking hygiene across paid campaigns in coordination with the ecommerce and analytics stack (GA4, Shopify, etc)

On-site and CRO (Secondary, approximately 20%)

• Identify landing page and on-site issues that are materially affecting paid campaign performance, and brief solutions clearly to the ecommerce team
• Conduct periodic funnel analysis to spot drop-off points between ad click and purchase, with hypotheses for improvement
• Contribute to A/B testing prioritisation for PDPs, collection pages, and the checkout flow
• Ensure paid campaign destinations are optimised for conversion, including page speed, message match, and mobile experience
• Flag UX gaps observed through channel-level data 
• Review brand’s existing on-page and off-page SEO and suggest/execute improvements to ensure high conversion rates, directing organic growth by integrating search engine optimization with broader marketing initiatives

Analytics and Reporting (approximately 10%)

• Produce weekly and monthly performance dashboards covering paid media KPIs, channel mix, and revenue attribution
• Maintain accuracy of paid media tagging and UTM structures in coordination with the broader analytics setup
• Provide data-driven recommendations on budget reallocation and channel prioritisation based on performance trends

Required

• Minimum 6 years of hands-on paid media experience, with direct ownership of Meta Ads and Google Ads campaigns
• Experience running campaigns across both acquisition and retargeting objectives
• Demonstrable track record managing meaningful budgets with documented outcomes
• Strong analytical fluency: comfortable interpreting data from Meta Ads Manager, Google Ads, and GA4 to make decisions, not just report numbers
• Experience working within an ecommerce environment, ideally DTC or retail; Shopify familiarity is an advantage
• Ability to brief creative teams effectively, with a working understanding of what makes paid creative perform
• Proficiency in UTM management, campaign tagging, and basic tracking troubleshooting
• TikTok Ads and/or Marketplaces ads experience, or demonstrable ability and intent to build this competency quickly

• Experience marketing across Southeast Asian markets, particularly Singapore, Malaysia, or the Philippines
• Familiarity with Shopee Ads or TikTok Shop campaign management
• Exposure to CRO tools such as Hotjar, Microsoft Clarity, or similar heatmap and session recording platforms
• Basic understanding of landing page best practices and the ability to identify conversion friction points
• Experience working in a lean team where self-direction and cross-functional collaboration are the norm, not the exception
• Background in fashion, lifestyle, jewellery, or adjacent premium consumer categories

Interested? Please email us at hiring@byinviteonly.shop with your CV/resume.

We will get back to you shortly should you be selected for an interview.

Thank you.