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Jewellery brand By Invite Only sets its sights beyond Singapore after 17 years at home

Founder and CEO Trixie Khong at By Invite Only’s newly opened flagship store in Raffles City. PHOTO: TAY CHU YI, BT

[SINGAPORE] After 17 years of building its base in Singapore, local jewellery brand By Invite Only is ready to take a big step overseas and establish the brand in key South-east Asian markets. 

The brand is set to open its first regional store at The Gardens Mall in Kuala Lumpur in the middle of October this year.

Founder and chief executive officer Trixie Khong said the brand focused heavily on strengthening its Singapore operations before venturing abroad.

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