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SELF-COLLECTION TEMPORARILY UNAVAILABLE: Due to overwhelming response, self-collection at our stores is not available at the moment. Thank you for your kind understanding.

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WORN, LOVED AND FULL OF STORIES

Like a cherished journal, each piece carries the marks of time—softened by wear, enriched by memories, and etched with the quiet beauty of a life well-lived.

More than adornment, our jewelry is designed to become part of your personal archive. Every piece is a chapter in the wearer’s own Gilded Diary—gaining depth, beauty, and meaning with each moment lived. Not just jewellery, but a story unfolding, one memory at a time.


The Founder

Hi, I'm Trixie

I started By Invite Only in 2009 — not with a business plan, but with a personal frustration. Growing up with sensitive, eczema-prone skin, I struggled to find jewellery that was both beautiful and kind to my skin. Back then, affordable pieces that were nickel, lead and cadmium-free were hard to find and I couldn't afford fine jewellery as a young adult.

So I made my own. What began as a hobby — crafting pieces for myself and friends, selling at weekend flea markets with just S$500 from pocket money — grew slowly into something I never imagined.

To date, I still handle design & production. Every piece is designed in-house by me and my team. Every design is a deliberate creative decision, made with intention and care.

BY THE NUMBERS


BUILT ONE PIECE AT A TIME

793,526 +

pieces sold worldwide

S$500

where it all started

50+

#BIOTeam members

100%

self-funded and organically grown

Made with care

Our Guiding Principles

By Invite Only was born from a personal frustration:beautiful jewellery that wouldn't irritate sensitive skin. That founding principle shapes every decision we make — from the materials we choose to the factories we work with. Every choice we make is made with you in mind.

Why customers choose us

By Invite Only was born from a personal need: beautiful jewellery that is kind to sensitive skin, honest about what it is, and designed to be part of your everyday life.

Safe for Sensitive Skin

Free from nickel, lead and cadmium — the most common irritants in fashion jewellery. Designed from the very start for skin like mine: sensitive, eczema-prone, and deserving of something beautiful.

DESIGNED IN-HOUSE

Every piece is conceived and designed by our own team — never ordered from a catalogue. Each design is a deliberate creative decision, made with intention and care for the person who will wear it.

CRAFTED TO BE CHERISHED

Our pieces are made to be worn close and kept with care. Like any cherished thing, they reward the love you give them — and grow more meaningful with time.

4.8

from 11,000+ verified reviews

★★★★★

I love how delicate the bracelet and sits very well on my slim wrists. The rose gold colour compliments my skin tone as well and the slighty chunkier bracelet chain matches the more refined chain bracelets I wear which are also from By Invite Only. Love this brand and its designs!

Jayde C. from Malaysia
Rose Gold Colt Bracelet
★★★★★

项链很漂亮,设计很独特,灯光下闪闪发光. 开始买之前怕过敏,戴了一段时间后 皮肤完全没有过敏问题 很喜欢的项链。The necklace is very beautiful, the design is very unique, it sparkles under the light Before I started buying it, I was worried about allergies. After wearing it for a while, I have no skin allergies at all. I like the necklace very much (translated).

Huangqian H. from Singapore
Gold Singapore Chain Necklace

Our Accolades

Best Jewellery Brand

As voted by Expat Living Readers’ Choice Awards 2024, 2025 & 2026

Best Customer Service Award

We clinched Singapore's Best Customer Service Award awarded by Straits Times & Statista for '22/23/24

Best Jewellery Brand Singapore

Named Best Jewellery Brand by The Honeycombers in 2022, 2023 & 2025

Progressive Wage Mark

We are accredited with the PW Mark that recognises companies who invests progressively on their team.

TAFEP Pledge

Our company pledges to be fair and abide by the Tripartite Guidelines on Fair Employment Practices.

MORE TO EXPLORE

Our Stores

Here, you'll always find a piece that helps you express exactly how you feel. We look forward to serving you.

Our Design Process

From ideation to the final product, we take pride in creating the piece that speaks to your heart and perfect for gifting.

Careers

We're hiring dynamic, positive and capable individuals to join our growing team.

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