About us
About us
Our Brand
By Invite Only
We create jewellery for every occasion, every invite.
The brand is raised on a belief that jewellery is more than just pretty, shiny trinkets – it’s about building your identity and strengthening your confidence. It’s about celebrating you – every occasion looking and feeling the best version of you there is.
Whether it's a date with your beau or brunch with your girlfriends, from the boardroom to cocktail hour, we have a piece to match & complete your outfit.
By Invite Only was founded in 2009 and is currently based in Singapore. All designs are created by our team of designers and we continue to assemble part of our designs in-house.
OUR VISION
OUR STORY IS YOUR STORY
Jewellery forms parts of your identity and gives you your sense of self.
At By Invite Only, we are committed to giving you the freedom you need to express your style – all the while knowing that our pieces are clean and safe for sensitive skin.
Our Guiding Principles
Safe for Sensitive Skin
All pieces are made without the toxic 3: nickel, lead, and cadmium. These are often culprits of skin irritation. Shop with confidence knowing that our pieces are safe for adults and children alike.
Engaged with Ethical Factories
Only factories that are members of the Business Social Compliance Initiative (BSCI) are engaged. This initiative ensures that they are involved in practises that respects human & labour rights.
All shipping emissions that contribute to climate change are neutralised. All carbon offset funds are invested in sustainability initiatives to counteract the environmental impacts of shipping.
Who We Are
Our Founder
Trixie Khong started By Invite Only in 2009 during her first year in university as an after-school project to earn more pocket-money as a teen.
Growing up with sensitive eczema-prone skin, Trixie is no stranger to how difficult it is to find affordable accessories that don't irritate her skin. Coming from humble beginnings, she is not content with expensive fine jewellery as her only option to complete her look.
It then became her priority to create quality, clean yet affordable pieces for her and her customers to enjoy. Today, all new suppliers and designs continue to be tested by Trixie and her team to ensure consistency and to stay true to By Invite Only’s values.
With an added passion for sustainability, Trixie is determined to go carbon neutral by 2021, actively creating pieces that truly do not cost the earth.
Meet the Team
TRIXIE KHONG
CEO / Founder
Trixie handles everything related to business development and works with Norena to come out with the designs for every launch. Occasionally, Trixie plays mediator and ensures everyone on the team is heard.
SARAH SWEE
Operations Manager
Sarah ensures that we operate at peak efficiency and manages our work flow. She is also our go-to whenever we have a operational problem we need to solve.
WONG JIA QI
Marketing Manager
Jia Qi is our in-house growth hacker as well as the brain behind our campaigns, content and ensuring we communicate effectively with our customers and colleagues.
NORENA DARSANA
Production & Design Executive
Norena is a great artist and crafter. She handles everything from making sure our production is on time as well as coming up with ideas for jewellery designs.
BENEDICTA MAURILLA
Customer Service Representative
Benedicta handles all customer communication for the brand. If you text, call or send an email in, Benedicta will be there to greet & assist you with your query.
DAPHNE NG
Operations Executive
Daphne contributes to the company's processes, ensuring continual process improvement that builds scalability of the business.
ALEXIS MARY CHIEW
Junior Content & Marketing Executive
Alexis writes, edits and proofreads the brand's social content. She works closely with the content team to brainstorm and implement creative ideas.
