About us
About us
Our Brand
By Invite Only
We create jewellery for every occasion, every invite.
The brand is raised on a belief that jewellery is more than just pretty, shiny trinkets – it’s about building your identity and strengthening your confidence. It’s about celebrating you – every occasion looking and feeling the best version of you there is.
Whether it's a date with your beau or brunch with your girlfriends, from the boardroom to cocktail hour, we have a piece to match & complete your outfit.
By Invite Only was founded in 2009 and is currently based in Singapore. All designs are created by our team of designers and we continue to assemble part of our designs in-house.
OUR VISION
OUR STORY IS YOUR STORY
Jewellery forms parts of your identity and gives you your sense of self.
At By Invite Only, we are committed to giving you the freedom you need to express your style – all the while knowing that our pieces are clean and safe for sensitive skin.
OUR GUIDING PRINCIPLES
SAFE FOR SENSITIVE SKIN
All pieces are made without the toxic 3: nickel, lead, and cadmium. These are often culprits of skin irritation. Shop with confidence knowing that our pieces are safe for adults and children alike.
ENGAGED WITH ETHICAL FACTORIES
Only factories that are members of the Business Social Compliance Initiative (BSCI) are engaged. This initiative ensures that they are involved in practises that respects human & labour rights.
All shipping emissions that contribute to climate change are neutralised. All carbon offset funds are invested in sustainability initiatives to counteract the environmental impacts of shipping.
Who We Are
Our Founder
Trixie Khong started By Invite Only in 2009 during her first year in university as an after-school project to earn more pocket-money as a teen.
Growing up with sensitive eczema-prone skin, Trixie is no stranger to how difficult it is to find affordable accessories that don't irritate her skin. Coming from humble beginnings, she is not content with expensive fine jewellery as her only option to complete her look.
It then became her priority to create quality, clean yet affordable pieces for her and her customers to enjoy. Today, all new suppliers and designs continue to be tested by Trixie and her team to ensure consistency and to stay true to By Invite Only’s values.
With an added passion for sustainability, Trixie is determined to go carbon neutral by 2021, actively creating pieces that truly do not cost the earth.
MEET THE TEAM
SARAH SWEE
OPERATIONS MANAGER
Sarah ensures that we operate at peak efficiency and manages our work flow. She is also our go-to whenever we have a operational problem we need to solve.
DAPHNE NG
OPERATIONS EXECUTIVE
Daphne is the gatekeeper to our warehouse. She oversees all fulfilment and inventory movement, contributes to the company's processes, and ensures continual process improvement that builds the scalability of the business.
JOANNE YEE
RETAIL OPERATIONS EXECUTIVE
Joanne handles the retail operation and spaces, ensuring maximum production and operational efficiency. She brings strong organisational skills to the team, a keen sense for detail, and a lot of heart to all operational aspects.
FATIN NASIR
Operations Assistant
Fatin takes charge of all order fulfilments for The Mindful Company, our sister brand. She conducts stringent quality control testing on all products before they leave our warehouse, even going so far as to engrave each and every one on her own.
TAN XIN DI
OPERATIONS ASSISTANT
Xin Di executes our online order fulfilment with quality and accuracy, ensuring that we maintain high-quality control standards not only when we send products from our warehouse, but when we receive them too.
BENEDICTA MAURILLA
CUSTOMER SERVICE EXECUTIVE
Benedicta oversees the overall customer experience. She ensures that our customers receive the best they can from the company; additionally, Benedicta works to create efficient systems in productivity and performance.
SANGEETA KAUR
CUSTOMER SERVICE REPRESENTATIVE
Sangeeta handles customer communication for the brand across multiple platforms. If you text, call, or send an email in, Sangeeta will be there to greet and assist you with your query.
ANNA TAN
ACCOUNTANT
Anna handles the finances of the company. From diagnosing the company's financial health to evaluating strategies and making critical decisions, Anna is our endearing in-house banker that works closely with our Chief Finance Officer.
WONG JIA QI
MARKETING MANAGER
Jia Qi heads the marketing department, overseeing all initiatives alongside supporting the team's development. She focuses in building the organisation's growth by increasing our brand awareness and harvesting brand loyalty.
CARISSA KONG
PR & MARKETING EXECUTIVE
Carissa is the personification of sunshine on our team – specialising in influencer strategy, she leads us in building positive relationships with the press and media. When it comes to our brand's profile and image, we're in her hands!
VANNA CHONG
MARKETING EXECUTIVE
Vanna manages the marketing team's workflow and timelines, the puppeteer that looks ahead and out for us. On top of managing campaigns and collaborations, she is also responsible for all partner relations.
CHIEW ALEXIS MARY
Junior Marketing & Content Executive
Alexis oversees the development and distribution of all written and digital content. She also ensures that our messaging is on brand and relevant to you, our customers.
BRIANA RENEE ONG
GRAPHIC DESIGNER
Briana ensures the brand aesthetics align with our values, all while maintaining an artistic vision that transcends online and offline collaterals; a maestro in Adobe, there's nothing she can't bring to life.
BELINDA HUANG
JEWELLERY MERCHANDISER
Belinda is responsible for all matters regarding merchandising. With a creative eye, she collaborates with external suppliers, coordinates with multiple internal departments, and analyses market trends to ensure that the company is growing in the right direction.
CHARMAINE NG
MERCHANDISING ASSISTANT
Charmaine is our go-to when it comes to fashion. When she's not helping our creatives out, she's supporting the team to maximise performance through effective inventory management, and is our knowledge bank for anything product-related.
