About us

Our Brand

By Invite Only

OUR VISION

OUR STORY IS YOUR STORY

OUR GUIDING PRINCIPLES

SAFE FOR SENSITIVE SKIN

All pieces are made without the toxic 3: nickel, lead, and cadmium. These are often culprits of skin irritation. Shop with confidence knowing that our pieces are safe for adults and children alike.

ENGAGED WITH ETHICAL FACTORIES

Only factories that are members of the Business Social Compliance Initiative (BSCI) are engaged. This initiative ensures that they are involved in practises that respects human & labour rights.

All shipping emissions that contribute to climate change are neutralised. All carbon offset funds are invested in sustainability initiatives to counteract the environmental impacts of shipping.

Who We Are

Our Founder

MEET THE TEAM

SARAH SWEE
OPERATIONS MANAGER

Sarah ensures that we operate at peak efficiency and manages our work flow. She is also our go-to whenever we have a operational problem we need to solve.

DAPHNE NG
OPERATIONS EXECUTIVE

Daphne is the gatekeeper to our warehouse. She oversees all fulfilment and inventory movement, contributes to the company's processes, and ensures continual process improvement that builds the scalability of the business.

JOANNE YEE
RETAIL OPERATIONS EXECUTIVE

Joanne handles the retail operation and spaces, ensuring maximum production and operational efficiency. She brings strong organisational skills to the team, a keen sense for detail, and a lot of heart to all operational aspects.

FATIN NASIR
Operations Assistant

Fatin takes charge of all order fulfilments for The Mindful Company, our sister brand. She conducts stringent quality control testing on all products before they leave our warehouse, even going so far as to engrave each and every one on her own.

TAN XIN DI
OPERATIONS ASSISTANT

Xin Di executes our online order fulfilment with quality and accuracy, ensuring that we maintain high-quality control standards not only when we send products from our warehouse, but when we receive them too.

BENEDICTA MAURILLA
CUSTOMER SERVICE EXECUTIVE

Benedicta oversees the overall customer experience. She ensures that our customers receive the best they can from the company; additionally, Benedicta works to create efficient systems in productivity and performance.

SANGEETA KAUR
CUSTOMER SERVICE REPRESENTATIVE

Sangeeta handles customer communication for the brand across multiple platforms. If you text, call, or send an email in, Sangeeta will be there to greet and assist you with your query.

ANNA TAN
ACCOUNTANT

Anna handles the finances of the company. From diagnosing the company's financial health to evaluating strategies and making critical decisions, Anna is our endearing in-house banker that works closely with our Chief Finance Officer.

WONG JIA QI
MARKETING MANAGER

Jia Qi heads the marketing department, overseeing all initiatives alongside supporting the team's development. She focuses in building the organisation's growth by increasing our brand awareness and harvesting brand loyalty.

CARISSA KONG
PR & MARKETING EXECUTIVE

Carissa is the personification of sunshine on our team – specialising in influencer strategy, she leads us in building positive relationships with the press and media. When it comes to our brand's profile and image, we're in her hands!

VANNA CHONG
MARKETING EXECUTIVE

Vanna manages the marketing team's workflow and timelines, the puppeteer that looks ahead and out for us. On top of managing campaigns and collaborations, she is also responsible for all partner relations.

CHIEW ALEXIS MARY
Junior Marketing & Content Executive

Alexis oversees the development and distribution of all written and digital content. She also ensures that our messaging is on brand and relevant to you, our customers.

BRIANA RENEE ONG
GRAPHIC DESIGNER

Briana ensures the brand aesthetics align with our values, all while maintaining an artistic vision that transcends online and offline collaterals; a maestro in Adobe, there's nothing she can't bring to life.

BELINDA HUANG
JEWELLERY MERCHANDISER

Belinda is responsible for all matters regarding merchandising. With a creative eye, she collaborates with external suppliers, coordinates with multiple internal departments, and analyses market trends to ensure that the company is growing in the right direction.

CHARMAINE NG
MERCHANDISING ASSISTANT

Charmaine is our go-to when it comes to fashion. When she's not helping our creatives out, she's supporting the team to maximise performance through effective inventory management, and is our knowledge bank for anything product-related.

Get in touch

Need help? We're here for you!

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Visit Us

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