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Gem of a store: 4 new jewellery stores designed around human connection

(Clockwise from top left) Soami founder Mindy Chow, Madly Gems Experience Centre owner Maddy Barber, B.P. de Silva Jewellers' creative director Shanya Amarasuriya and the By Invite Only kiosk at Nex. PHOTOS: SYAMIL SAPARI, COURTESY OF MADLY GEMS, COURTESY OF B.P. DE SILVA JEWELLERS, COURTESY OF BY INVITE ONLY

SINGAPORE - Jewellery shopping is no longer about just ogling baubles kept in glass cases. Some local brands are redefining the jewellery shopping experience, with innovative stores designed to showcase wares in a more engaging, interactive way.

The Straits Times checks out four new jewellery stores taking retail to the next level.