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Competition keeps founder of jewellery label By Invite Only on her toes

Ms Trixie Khong oversees the design of her pieces and manages a team of 20. ST PHOTO: FELINE LIM

SINGAPORE - Thirteen years and six stores later, Ms Trixie Khong believes her jewellery business is only just beginning to peak.

The 33-year-old behind minimalist jewellery label By Invite Only says the brand really came into its own in the last few years. The first six to eight years were "still experimental", she adds.